The Sixth Sense (M. Night Shyamalan, 1999)
The use of both diegetic and non-diegetic sound in this clip is very effective in anchoring the visuals. The heavy breathing and whispering dialogue in combination with the sharp raising of voice of the person who broke in to the doctor's house adds to the audiences perception of his ill mental state. Furthermore, the suspenseful minor key of non-diegetic sound aids in building suspense as the clip progresses, turning somewhat emotional when the doctor realises who the person who has broken in is. However, when the non-diegetic sound stops and silence other than diegetic sound ensues, the audience is lead to believe that the suspense is over as it is no longer being created by the soundtrack, making the point at which the doctor gets shot especially effective - as the diegetic gun shot shocks the audience due to the fact that it is so unexpected.
In terms of mise-en-scene, the conventional bedroom/en-suite bathroom setting for this scene connotes that the doctor and his wife are an average couple with nothing to hide; the latter is supported by the couple's costumes, with the wife in a dress and the doctor in a shirt - perhaps suggesting they are a middle class couple. The person who broke in to the apartment is more or less the binary opposite; standing there half naked with his clothes piled up on the floor, it can be inferred that this person is mentally unstable or most certainly somewhat 'crazy' - a typical stock character in a thriller film. In addition, the dim lighting in the room but the brighter lighting in the bathroom positions the audience with the person who broke in, not necessarily in sympathy but so that the audience focuses on him and becomes distant from the doctor - making the shooting once again more shocking.
The way in which camera is used throughout the opening adds to the conventional aspect of the film genre and portrays suspense and tension in cohesion with, in particular, sound. The frequent use of close ups on both the doctor and the person who broke in illustrate both characters' emotion, as well as focusing the audiences attention on that particular character. Most shots being shot at eye level, and the repeated use of shot-reverse-shot creates a conversation effect between the characters, picking out the dialogue which is the integral part of this opening; revealing an enigma to set up interest for the rest of the film. The strongest shot in the clip is one of the few movement shots; after the person who has broken in shoots the doctor, the camera tracks slowly to the left as he pulls the gun up to his own head, then once the camera has past the entrance to the bathroom, the diegetic sound of the gun shot and subsequent head 'splatter' follows. This shot is particularly effective as, whilst it hides more or less all the violence, it allows the audience to picture what the shooting may look like - thus playing on the psychological element of the thriller genre.
Throughout the clip, there is a noticeable absence of post-production editing techniques, other than the obvious continuity editing and the aforementioned shot-reverse-shot which, as stated, builds on the conversational element of the opening whilst shifting audience attention between the characters. The basic, yet accurate, continuity editing in the clip creates this raw and untouched effect for the sequence, anchoring the sheer simplicity of the setting which, in turn, juxtaposes the unusual and sudden events that happen in the clip. This is conventional of a thriller film as they lul the audience in to a false sense of security so that they can surprise and make them jump at key points - adding to the visceral pleasure obtained by watching the film.
Media Audience
Generally, 'The Sixth Sense' would appeal to the core audience of all films, 12-29, due to its thriller/drama genre; but due to its 15 certificate, it could be suggested that the film is targeted at a slightly older age group, 15-34 for example. Mainly, it would be better received by a male audience due once again to the thriller genre, but there would be a large female proportion of the key audience interested in watching the film mainly due to the drama aspect of the film and perhaps the complexity of the narrative - rather than it just being a straight-up action film which would maybe deter more of the female audience.
Furthermore, the way in which the audience may read the text, considering the earlier mentioned audience demographic, would most likely be the dominant hegemonic reading and the negotiated reading; this is because the clip is fairly straightforward narrative wise and has a distinctly proposed idea. The dominant hegemonic reading would be that the doctor treated the person who broke in to his apartment a few years ago and, despite his best efforts, did not sort out the patients problems and now the patient believes that justice can be found in shooting the doctor; the audience partially empathises with the patient as he is mentally unstable but mostly empathises with the doctor who, through no fault of his own, has now been shot. The negotiated reading would be that the doctor did not do his job as well as he could in helping this patient resulting in the worsening of his mental state; the audience feel less empathy for the patient and view him more as a criminal for breaking in and shooting the doctor, but also less empathy is felt for the doctor as he possibly could have done more to help the patient.
As a British teenager who has had the opportunity to watch and enjoy a vast range of films of thriller and other genres, I personally side with the dominant hegemonic reading mentioned in the above paragraph. I believe the complexity of this opening is minimal; purely because it is an opening and, whilst it does establish an enigma, the depth of the story should not be revealed so early on - having seen the rest of 'The Sixth Sense' I can safely say that the complexity of the opening is not much in comparison with the remainder of the film. If, however, I hadn't seen the rest of the film, I would still side with dominant hegemonic reading - the reason for this I feel is partially due to both my age and background, not necessarily my gender. I have been fortunate in receiving a good education and living what could be considered more of a middle class lifestyle, this in combination with being in the latter part of the teenage years means that I can establish when its applicable to accept something at face-value. This, I believe, is one of the occasions where the ideas and themes presented in the opening should be considered at face-value.
Institutional Context
The main star used in this film is Bruce Willis, famous for the Die Hard series amongst a large number of other films and generally a critically acclaimed, very successful actor. The use of Willis will have attracted a largely male audience due to his type-cast as a protagonist in a vast range of action films, although he is playing a different type of role here, his ability to easily portray emotion will still attract his key audience. It could also be argued that the macho, rugged persona Willis built up through films before 'The Sixth Sense' could have attracted a larger female audience than if it was another actor in the film. Other stars in the film include Donnie Wahlberg, Toni Collette and Olivia Williams.
'The Sixth Sense' is produced by Spyglass entertainment and The Kennedy/Marshall Company, and is distributed by Hollywood Pictures - an amalgamation of The Walt Disney Company subsidiaries. From this, it can be inferred that the film is an industrial release.
Being a product of a number of subsidiary companies to The Walt Disney Company, 'The Sixth Sense' was thoroughly advertised on both television and on print - such as newspapers and flyers etc. In terms of other advertising strategies, apart from word and mouth and general media buzz, there was not many other outstanding methods of advertising; mainly due to the fact that online blogs and so on didn't exist as much back in the late 90s as much as they do today thus making the advertising campaign somewhat simplistic but evidently successful.
The acting talent in the opening sequence and the fact it was produced on more of a major scale is evident in the clip, and is something that I believe makes it outstanding as a piece of film and something that fits the conventions of the thriller genre perfectly. Furthermore, its simplicity is commendable in that the power behind the film could have easily made it more of a conventional tentpole, yet it maintains its 'edgyness' through the basic setting in contrast with the highly successful actors and actresses present in the scene.